When everything feels chaotic, I help you find clarity and momentum again.
I work with early-stage founders to diagnose what's causing drift, realign what matters, and run a fast experiment to get you back on track.
You're not broken. You're drifting. And it's fixable.
Core Belief
Who you are permeates everything you build—your teams, decisions, culture. Fractally. To create the change you want to see, you need coherence: actions aligned with principles.
My mission is helping you navigate the drift that breaks that alignment.
I help when:
You feel pulled in too many directions. Every day brings competing priorities, conflicting advice, and no clear signal on what actually matters. You're busy but not making progress.
You're not sure what to build next. Your product roadmap feels fuzzy. You're building features based on guesses, advisor input, or what sounds cool—not what users actually need.
You and your co-founder aren't aligned. Small decisions turn into long debates. You can't agree on priorities. What should take minutes takes days. Runway is burning on internal friction.
The team is busy but nothing's moving forward. Everyone's working hard, but you're not shipping. Features get rewritten. Decisions get revisited. Progress feels fake.
Your confidence is slipping. You started with clarity and conviction. Now everything feels uncertain. You're second-guessing decisions you used to make instantly.
Every week feels chaotic. No rhythm, no structure, no grounding. Just reacting, firefighting, surviving. You know something's off but can't pinpoint what or how to fix it.
This isn't failure. It's drift. Every early-stage founder faces it. The question is whether you catch it early—or let it compound until you're out of runway.
What you leave with:
This isn't consulting. It's realignment.
Clarity on what actually matters
A clearer sense of priorities, direction, and where to focus energy. Less noise, more signal.
Alignment with your co-founder
Shared understanding of what you're building and why. Decisions get faster. Friction drops.
A simple weekly structure
A grounded rhythm that reduces chaos. Predictable checkpoints. Less reactive firefighting.
Confidence in your decisions
A decision-making framework that feels solid. You'll know when to act and when to wait.
A clearer product direction
Know what to build next and why. Grounded in real user needs, not assumptions.
A sense of control again
Less emotional noise. Less pressure. More clarity. You'll feel like a founder again.
How It Works
I work with founders one-on-one to understand the drift, map what's actually going on, and guide you through a 4-week realignment experiment that restores clarity and momentum.
Diagnostic Session
We start with a deep conversation about what's happening. Where you're stuck, where things contradict, what's costing you momentum.
Drift Analysis
I map the contradictions—where what you say doesn't match what you do. Then we define what coherence actually means for your company at this stage.
Realignment Experiment
One focused, 4-week experiment to test whether fixing the drift works. Concrete metrics. Clear next steps whether it succeeds or fails.
Every founder drifts differently. So after the diagnostic, we design a personalized realignment path depending on what you need most. No rigid packages. Just what works for you.
About
I developed Coherence Dynamics Theory (CDT)—a framework for understanding how complex systems maintain or lose structural integrity. First applied to individual self-governance through Adaptable Discipline, which now helps 2,600+ readers monthly via Self Disciplined build sustainable discipline systems.
The same principles that prevent personal drift apply to organizations. As a software engineer at Shopify building distributed systems, and investing in early-stage companies, I've watched the pattern repeat: systems drift when parts stop reinforcing the same direction. Whether it's code, companies, or your own behavior, coherence is what makes complex systems work—and its absence is what breaks them.
This work brings together pattern recognition from engineering, structural assessment from investing, and the theoretical foundation of CDT to diagnose organizational drift before it becomes crisis.
Free Pilot Program
I'm validating this framework empirically—working with early-stage founders for free, one at a time, in exchange for honest testimony about what worked (or didn't).
What You Get
- Deep diagnostic session to map the drift
- Personalized coherence definition for your company
- 4-week realignment experiment with concrete metrics
- Direct access throughout the process
- Clear next steps whether it works or not
Good fit if you're:
- Pre-seed or seed stage (limited runway, small team)
- Stuck, drifting, or losing momentum
- Willing to experiment and act on what we discover
- Ready to provide honest feedback
Apply for the Pilot Program
If you're an early-stage founder who can feel the drift happening but can't diagnose it—and you're ready to experiment with a framework to fix it—let's talk.